- brand-product manager
- Менеджментменеджер, ответственный за конструирование, производство и реализацию продукциируководитель, ответственный за полный маркетинг и сбыт продукта под определенной торговой маркой
Англо-русский экономический словарь.
brand-product manager
Смотреть что такое "brand-product manager" в других словарях:
product manager — See brand manager … Big dictionary of business and management
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Product management — is an organizational function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. Product planning (in bound marketing) and product marketing (outbound marketing) are different… … Wikipedia
brand manager — product manager The executive responsible for the overall marketing and promotion of a particular branded product. Responsibilities range from setting objectives for the product to managing and coordinating its sale. Brand managers emerged in the … Big dictionary of business and management
manager — A medium level participant established according to final take. Bloomberg Financial Dictionary * * * manager man‧ag‧er [ˈmænɪdʒə ǁ ər] noun [countable] JOBS someone whose job is to manage all or part of a company or organization, or a particular… … Financial and business terms
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… … Wikipedia
product — noun 1 sth that is made or formed ADJECTIVE ▪ good, right ▪ We have a good product, but it needs to be marketed better. ▪ the right product in the right place at the right time ▪ innovative … Collocations dictionary
brand — {{Roman}}I.{{/Roman}} noun 1 type of product made by a particular manufacturer ADJECTIVE ▪ leading, major, premium, principal, top ▪ the world s leading brand of vodka ▪ famous … Collocations dictionary
manager — noun 1 controls an organization/part of an organization ADJECTIVE ▪ assistant, deputy ▪ junior (esp. BrE), middle, mid level (AmE) ▪ senior, top … Collocations dictionary
Software product management — is the process of managing software that is built and served as a product as opposed to a serviceoftware productsA software product is typically a single application or suite of applications built by a software company to be used by *many*… … Wikipedia
